This happens because people often do not know their true purpose and mission for why they were born.
When you do not know your true life path, you repeat someone else's life path. You read biographies of successful people, follow bloggers, try to become like them, thinking that this will lead to realization and happiness. Or you start doing something that will be highly paid and in demand, but it is not interesting to you, or something that your parents chose for you.
But this is only digging you even deeper into a hole. In the hole of unrealized potential, shame, critisims from society, self-hatred, and scarcity. The universe does not give its blessings to those who are not on their life's path. And not to take revenge on you, but to somehow awaken you and put you on your life path.